Lacy Phillips is a social media strategist currently handling digital communications and content creation for P.S. Literary Agency.

She has worked with over 40 local, national, and international nonprofit organizations, helping them tell stories about the good they do in the world, manage online communities, and curate their digital presences.

At the 2024 in-person KWW, Lacy is teaching a class on social media.

What is an Author Brand and How Do You Develop One for Yourself? Taught by Lacy Phillips. Your public image is more important now than ever in the publishing world. With individuals being increasingly tasked with marketing their books, it’s vital to know how to manage your digital presence to give your stories the best chance to find their audience. An expert brand manager will give you tips on how to develop a unique online identity, manage your reputation, and strategically market your work.